Nowadays, eCommerce numbers are growing year after year, where customers show a noticeable interest, more and more frequently, to compare prices and buy their products online. In this sense, it can be perceived how traditional businesses have had to adopt any commercial or business plan, to a digital strategic model.
This new digital era, has become a transcendental challenge of changes, which has caused great interest in many specialists. This was observed, following a study published by the Multichannelmerchant platform, which shows that the US Department of Commerce reported that online retail sales reached $ 98.06 billion in the first three months of 2017. The study showed , an increase of 14.8% compared to the same quarter of the previous year.
An unstoppable growth of electronic commerce.